counterprogram

coun·ter·pro·gram

(koun′tər-prō′grăm, -grəm)

v. coun·ter·pro·grammed, coun·ter·pro·gram·ming, coun·ter·pro·grams or coun·ter·pro·gramed or coun·ter·pro·gram·ing

tr.v.

To schedule (a television or radio program) so as to compete or contrast with a program broadcast simultaneously on another station.

intr.v.

To engage in such scheduling.

American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

References in periodicals archive ?

And just in case anybody thought the enormous discord between boxing's top two promotional companies had abated, Schaefer said this weekend might not be the last time they counterprogram each other in Las Vegas.

Canelo Alvarez is ready for boxing's biggest foes

"We have to counterprogram, so we went after [black] talent in a big way," Mike Sullivan, UPN Entertainment's president, told Entertainment Weekly last summer.

Homeboys in Outer Space

Distributors who wanted to counterprogram couldn't have done so without exhibitors willing to take their product.

Niche players

Sagansky's strategy has been to counterprogram demographics (i.e.

Screenings '90: quality, quantity

And with the school vacation running in late July and throughout August, there will also be opportunities to counterprogram with family fare.

Dual distraction threatens 2012 summer grosses

Fantasy baseball meets "Big Brother" in Hindilingo channel India TV's effort to counterprogram the ongoing Intl.

Newsie gets in game: fantasy-sports themed reality show's a hit

The other alternative channel, Spectrum, features an eight-hour late-afternoon-to-late-night wheel that carefully counterprograms AFN.